Become our Star

Anybody can become the star of Au pays des mimis Christmas campaign.

These days, the motto “Become our Star”, is luring parents and children to the newly opened store in Břehová Street. At Au pays des mimis, till 31. 11., it is really easy to personally try doing the job of famous Andrea Verešová: you just need to purchase beautiful clothes, toys or bedroom accessories for your children, for a minimum value of 1 000 CZK, fill in a short form, bring or send the nicest photo of your children and then only hope that they will be among the 5 or 6 children selected to become the faces of Au pays des mimis Christmas campaign photographed by Jadran Šetlík.

The new Au pays des mimis store in Břehová Street attracts fashion lovers, from fresh schoolkids to teenagers and their mums. Many famous women, such as Andrea Verešova, Kateřina Brožová, Markéta Divišová, Klára Doležalová, Bára Nesvadbová and Kamila Špráchalová, have come to this store to choose clothes for themselves and their children.

The part of the boutique accessible from 17. Listopadu Street is in the spirit of the French casual elegance with IKKS Junior and IKKS Women collections.
The other part, with the entrance from Břehová Street, is the domain of luxury brands from world designers – KENZO Kids, Junior Gaultier, Paul Smith Junior and Lili Gaufrette.
Beautiful children’s toys from Moulin Roty, Anne-Claire Petit and Baguera are available throughout the whole store, as well as a new range of refined jewelry superbly complementing the style of the collections and in particular the clothes of the Junior collections for teenagers (6–16 years).